Ecommerce · Ecommerce / pet food
K9 Katering
Held a 3–4× return on ad spend for four years on the back of a relentless creative-testing system.
- 3–4× ROAS
- Held for 4 years
- Always-on creative testing
Last updated June 2026
- 3–4× ROAS
- 4 years Held for
- Always-on testing Creative
- Evergreen + sale Structure
Challenge
Anyone can get a good ROAS for a month. Holding a profitable return for years is a different sport - ad fatigue sets in, winning creative burns out, and costs creep up. The challenge with K9 Katering was longevity: a system that keeps finding the next winner before the current one dies.
Approach
- A creative-testing engine, not one-off ads. A steady cadence of new concepts - creator-led, UGC and AI-assisted - always testing into the account so there’s a next winner ready before the current one fatigues.
- Evergreen vs sale structure. Separate always-on prospecting and retention from time-boxed sale pushes, so each could be measured and scaled on its own terms.
- Product-line discipline. Structuring campaigns around the product lines that actually drove margin, not just top-line revenue.
Result
The account held a 3–4× ROAS for four years - a result that only comes from treating creative as a system rather than a series of lucky ads.
This is the ecommerce playbook in one line: never run out of the next winner. Audit my account →
"We worked together for four years and hit a 3–4× ROAS on average across that time. The strategic thinking and creative application were paramount to our success."
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