Crowdfunding Ads
Hit your raise target, then beat it.
Full-stack digital advertising for Australian equity crowdfunding raises, including ads & email - run by one of the most experienced CSF ads operators in the country. Two and a half years leading performance at Birchal, helping companies raise $32M+.
- $ raised
- EOI volume
- Cost per EOI
The challenge
A raise is only a 5-week period.
Making the most of the time is crucial, and any wasted time or budget hurts. The difference between a strong campaign and a weaker one is the advertising performance. Don't hire someone to learn on your dime - hire someone who knows the ropes and how to steer the ship.
- Leave no stone unturned in driving the best possible results for your business. We'll help you understand what that looks like.
- We know the levers at play and bring genuine thought leadership - more than just managing your accounts. Have experience in your corner.
- We charge fairly.
The work
The four phases of a raise
01 · Pre-campaign planning
Initial meetings, understanding your business, pulling together what we need from you to get started. We'll advise on any questions you might have and provide next steps for technical setup.
02 · Expression of interest (EOI)
Full management of your ads and/or emails for your EOI campaign. Setup, optimisation, ad copy, content where applicable and real insights focussed on what actions we can take.
03 · Investment offer
Full management of your ads and/or emails for your investment offer campaign. Setup, budget pacing, optimisation, ad copy, content where applicable and real insights focussed on what actions we can take.
04 · Post-campaign
Want to keep running ads after the raise? We'll set up an always-on system aimed at the goals from your campaign.
Raise by raise
The campaign board.
Crowdfunding results are public - so here's the board, not the highlight reel. Every raise, round by round.
- Cannaponics $5,184,000 1037% funded
- Medigrowth $3,447,000 689% funded
- Naked Life $3,181,000 424% funded
- Volt Solar Tile $1,593,000 177% funded
- X-Hemp $1,545,000 368% funded
- Medicann $1,494,000 597% funded
- CrowdProperty $1,426,000 204% funded
- RecycleSmart $1,354,000 542% funded
- Fremantle Seaweed $1,265,000 632% funded
- RecycleSmart $1,151,000 461% funded
- Medicann $1,091,000 436% funded
- RecycleSmart $1,035,000 414% funded
- Skyportz $921,000 921% funded
- X-Hemp $909,000 303% funded
- Grong Grong Solar $788,000 315% funded
- Grong Grong Solar $580,000 232% funded
- Stryda Brewing Co $481,000 128% funded
- Botanic Bioplastics $401,000 401% funded
- Antipodes Gin Company $381,000 152% funded
- Wosup $369,000 369% funded
- Wosup $353,000 177% funded
- RMI Oceania $339,000 169% funded
- ROPA $329,000 261% funded
- Savana $311,000 124% funded
- Wosup $303,000 303% funded
- Ecossaus $294,000 196% funded
- Dovetail Electric Aviation $270,000 135% funded
- ENAUTIC $263,000 175% funded
- Quincey Jones Preserves $260,000 130% funded
- Australian Museum of Design $254,000 254% funded
- Shark Stop $254,000 113% funded
- One on One Coaching $214,000 107% funded
- SportsBox $167,000 111% funded
- Florcita Tequila $114,000 142% funded
In their words
What founders say.
"We've done three raises with Compound Media - each over $1M - and the strategy and performance insight steered every one. Not just ad management, real strategic thinking and support across the whole campaign from EOI to offer."
"Their help genuinely let me sleep at night. They came in for our final week with the campaign stalled, and we doubled the raise to $260k in the last seven days."
"Ben took the advertising piece off my plate and I felt calm and assured knowing he was on top of everything and full of experience and expertise. Stoked with our results, particularly from our smaller budget."
Why it works
Built on the Birchal playbook
No one builds a raise like someone who has watched hundreds of them run at Birchal and fully run 34 of their own. We guide you through the process, apply best practice, and react with speed.
- Honest pricing.
- A–Z of digital advertising (video production aside).
How we work
The same system, run for you.
- 01
Define the performance goal
We align on what "good" actually looks like: the metric that matters most, the constraints we're working within, and the fastest path to meaningful improvement.
- 02
Test, learn, refine
We take the mindset of what we need to do to win - tailoring solutions where necessary. We test creative angles, audiences and structures in market, read the performance signals, and double down on what works. Creative direction, briefs and iteration are driven by data - not guesswork.
- 03
Stabilise & scale what works
Once performance is proven, we focus on consistency: holding efficiency, scaling responsibly, and adapting as platforms, creative fatigue and market conditions change.
Questions
Crowdfunding Ads, answered.
What is equity crowdfunding (CSF)?
Crowd-sourced funding (CSF) lets eligible Australian companies raise capital from the public - customers, fans and investors alike - in exchange for shares, through licensed platforms like Birchal. Done well, you raise the money and build an army of brand advocates at the same time.
How much can you raise with CSF in Australia?
Eligible companies can raise up to $5 million in any 12-month period under the Australian CSF rules. Most campaigns set a minimum and maximum target - the marketing job is getting you past the minimum fast, then driving toward the cap.
When should we start before launch?
We ideally have a few weeks to prepare before your EOI launch. That said, we can move quite quickly if you have most of your collateral in order.
Which platforms do you work with?
The track record was built at Birchal - Australia's largest CSF platform - and the same playbook carries to other CSF platforms and reward-based (Kickstarter-style) campaigns too.
How is pricing structured?
Campaign-based, scoped to your raise, rather than an ongoing retainer. You get a clear number up front.
Free tool
Plan your raise before you spend a dollar
See what paid ads could add to your raise. Put in your target and a few numbers, and the EOIs, investors, capital and return update as you type.
CSF raise calculator
The full picture. Size your ad budget against your target and see the raise with a cautious-to-optimistic range.
Planning a raise? Let's map it out.
Book a call or grab a free audit. No pressure, no pitch deck - just a straight read on what's working and what isn't.