Challenge

ROPA came to us at the toughest possible starting point for a raise. Pre-revenue, pre-product, and working with a shoestring ad budget - with almost no brand presence, no email list, and no existing customers to lean on. What they did have was a genuinely original idea: pulling invasive species out of the ocean and turning them into premium skincare ingredients and products.

Approach

We ran the campaign in two phases.

First, a pre-EOI campaign to lay the groundwork - getting the ad account active and its spend cap lifted, generating early leads, and building an email audience from scratch, so the raise wouldn’t launch into an empty room.

Then the EOI campaign itself. We led with a clear creative strategy - simple, digestible and easy to act on - and kept the account fed with fresh angles, which produced new winning ads right through the campaign rather than betting everything on a single hero.

Result

ROPA closed its Pre-Series A on Birchal at $329k - 261% of its minimum target - from a standing start, with no audience to begin with.

We’ll keep the client’s private numbers private, but on a measure of dollars raised against ad spend - this would have been among the most efficient campaigns ran industry wide all year.

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