Lead Generation · Education / qualifications
Skills Certified
A single lead-gen ad that scaled past $300k in spend at a profitable cost per qualified lead.
- $300k+ on one ad
- 11 straight months of improvement
- Profitable CPL throughout
Last updated June 2026
- $300k+ Spent on one ad
- 60% lower Cost per qualified lead
- Tracked end-to-end Lead quality
- "Unicorn" ad Status
Challenge
The goal was to get the cost per lead from $50 down to $30. We got it below $20 - around a 60% reduction - and held it there for years.
Approach
The first few months were about learning the account and refining the technical setup. Then it was all about creative testing and iteration. We went through a process of ideating, producing, approving and building new ads into the account.
Result
We managed 11 months of continued performance. After about six months we found a unicorn ad - but the account was never reliant on that one ad, so it didn’t fatigue for years. In fact, performance improved as the social proof (likes, comments & shares) built up.
At one point the ads were generating more qualified leads than the business could handle - so we deliberately pulled spend back to let the team catch up with the volume. A good problem to have.
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The creative
The ads we ran
"They turned our entire account around - eleven straight months of performance improvement, a unicorn ad with over $300k spent on it, and a profitable cost per lead held the whole way through."
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