Blog
Notes on paid media.
Thoughts, guides, blogs and resources. See how I think.
- PR for Crowdfunding: How Press Coverage Lifts a Raise (and How to Get It) How press coverage lifts an equity crowdfunding raise: the twofold benefit, why a news piece makes a killer ad, and how to actually land the coverage.
- Do You Actually Need PR for a Crowdfunding Raise? The honest answer on whether PR is worth it for a crowd-sourced funding raise: when it lifts a campaign, when to back your ads instead, and how to tell if you've got a story.
- How to choose a crowdfunding marketing agency: 7 things to check Hiring an agency to run your equity crowdfunding raise? A five-week window leaves no room for on-the-job learning. Here are 7 things to check before you sign.
- Why long copy beats short copy for crowdfunding (CSF) ads In equity crowdfunding, long-form ad copy consistently outperforms short copy. Here's why more words win more expressions of interest, and exactly what to put in them.
- How Much Does It Cost to Run a Crowd-Sourced Funding Campaign? What a crowd-sourced funding campaign really costs in Australia: platform fees, pitch video, ads, PR and ad budget, broken down with real numbers.
- What Is an EOI, and Why It Decides Your Crowd-Sourced Funding Raise An EOI, or expression of interest, is the first step in a crowd-sourced funding raise and the number we build the whole campaign around. Here's how it works.
- Crowd-Sourced Funding vs VC, Angels and Everything Else: Which Is Right for You? CSF, VC, angels or bootstrap? An honest look at when crowd-sourced funding is the right way to raise capital in Australia - and when it isn't.
- How to Run a Successful Crowd-Sourced Funding Campaign in Australia A no-fluff guide to running a crowd-sourced funding campaign in Australia, from someone who's run the ads on 34 of them. The phases, numbers and mistakes.
- What Actually Decides Whether a Crowd-Sourced Funding Campaign Succeeds After 34 CSF campaigns, here's the single biggest factor that decides whether a crowd-sourced funding raise hits target - or quietly stalls.