Meta & Facebook Ads Expert
7 years. $30M+ in ad spend. Put it to work on your account.
I'm a Facebook and Meta ads expert, and you can hire me two ways: I'll run your ads for you, or I'll coach you to run them properly in-house. Either way you work directly with me - not a junior learning on your budget.
7 years running paid social $30M+ ad spend managed $32M+ raised for founders
- $32M+ Raised across crowdfunding campaigns
- 3–4× ROAS maintained over four years (E-commerce)
- $300k+ Spent on one winning lead-gen ad
- $30M+ Approx. in ad spend managed
Trusted by founders and brands across Australia
Two ways to work with me
Whether you want it off your plate or done properly in-house, you're working straight with the expert.
Ads management
I run your ads for you
I take the whole account - strategy, creative direction, build, testing, daily optimisation and plain reporting you can actually read. Senior hands on your ads every day, no junior on a template. Best if you want results without living in the ads manager.
Coaching
I coach you to run them
I hand over exactly how I run accounts, built around your account, not a generic course: campaign structure, briefing creative that converts, testing without wasting budget, and reading the numbers that matter. One-to-one, for founders and in-house marketers who want to keep it in-house and do it right.
What clients say
Real, named results from the accounts I've run - not stock quotes.
"We worked together for four years and hit a 3–4× ROAS on average across that time. The strategic thinking and creative application were paramount to our success."
"They turned our entire account around - eleven straight months of performance improvement, a unicorn ad with over $300k spent on it, and a profitable cost per lead held the whole way through."
"Ben helped me reduce my cost per result from $5 to $1.59. He refined our targeting, repositioned our offer, and created the ad assets we used. He's the best performance marketer I've worked with."
"Ben took the advertising piece off my plate and I felt calm and assured knowing he was on top of everything and full of experience and expertise. Stoked with our results, particularly from our smaller budget."
The proof, not the promises
Anyone can call themselves a Facebook ads expert. Here's what's behind mine: seven years running paid social, over $30M in ad spend managed, and the named results above. I led paid performance at Birchal, helping founders raise $32M+ across their raises. I've turned around lead-generation accounts - cutting cost per result and holding it profitable at scale - and grown e-commerce brands on return, not guesswork. That's the experience on your account from day one, whether I'm running it or teaching you to.
Why work with the expert directly
Most agencies sell you a senior in the pitch, then quietly hand your account to a junior working from a rigid playbook. I'm the opposite. As a solo Meta ads expert, I do the work myself - or I teach it to you myself. Nothing is delegated or lost in translation, so the feedback loop is faster, the creative decisions are sharper, and less budget gets burned on ideas that don't work. You're not paying for layers; you're paying for judgment.
How I work
- You tell me the number that matters.
- I test honestly - cut what loses, scale what wins.
- I keep the account fed with fresh creative so performance holds as budget grows.
- You get plain reporting you can actually read - or, if I'm coaching you, you learn to read it yourself.
- No guarantees of the world. Anyone who guarantees results in paid media wants you to drink the Kool-Aid. I'd rather give you the truth.
Where it fits, I also work with founders running an equity crowdfunding raise - a five-week window with no room for on-the-job learning. The fastest way to see how I think is a free account audit.
Common questions
Do you run the ads for me, or coach me to run them?
Either. You can hire me to run your Meta and Facebook ads end to end, or to coach you or your team to run them properly in-house. Some clients start with coaching and move to done-for-you, or the other way around - whatever gets you the result.
What does the coaching actually involve?
I hand over how I run accounts, built around your account and your goals: campaign structure, how to brief creative that converts, how to test without wasting budget, and how to read the numbers so you know what's really working. It's one-to-one and specific to you, not a generic course.
How much does it cost?
It depends on scope. Management is usually a monthly retainer or a fixed campaign engagement (common for crowdfunding). Coaching is priced by the depth you want. No long lock-ins - if it isn't adding value, you shouldn't be paying for it. The clearest place to start is a free audit or a call.
How experienced are you, really?
Seven years running paid social, and over $30M in ad spend managed. I led paid performance at Birchal, helping founders raise $32M+ across their raises, and I've run lead-gen and e-commerce accounts at scale - the kind of results the clients above describe. You get that experience on day one, not a junior learning on your budget.
Facebook ads expert vs an agency - what's the difference?
Agencies sell you a senior in the pitch, then hand your account to a junior on a template. Hire me and you get me - in your account, or coaching your team directly. No layers, no hand-offs, faster decisions.
Do you work with clients across Australia?
Yes - I'm Australian-based and work with founders and businesses across the country, plus remotely. Ads run online, so location matters far less than getting the strategy right.
Put a senior Meta ads expert on your account.
Book a call and tell me whether you want your ads run for you or want coaching to run them yourself. You'll be talking to the person who'd actually do the work.